Why we exist
In these supposedly hard times (or whichever slogan you like to use), it's easy to
want to play things safe: whether by cutting corners, being cheap or following the crowd. (Maybe
As much as we gave being employees of digital agencies a go, the sad truth was that our skills,
expertise and ability to solve problems usually went unrecognised, but were certainly taken for
granted. Like most people in IT, we were also disillusioned with office politics: that social
status (including aesthetics), rather than skills and abilities, is rewarded.
Perfect Zero Labs is about the "new" way of doing business: building working
relationships with clients, and working with others, to ensure all sides benefit and everyone leaves happy: win-win or no deal.
We're interested in doing the best job we can within our expertise, and establishing an
honest reputation as front-end specialists who can get things done. We're not interested in
being lazy or taking easy ways out.
Most importantly, we're interested in treating people – and being treated – like
human beings and not like robots, computers, machines, commmodities or data.
Unfortunately there are those who disagree with this approach, and some have even called us up and
tried to shame us into conformity. Like Howard Roark in The Fountainhead, we would
rather turn to manual labour than deal with them.